January 21, 2013 by brettdgale
The following is a true story overheard on a train.
Woman 1: It’s little Dhakhota’s birthday next week and I don’t know what to get her
Woman 2: Why don’t you buy her a book?
Woman 1: Nah she’s already got a book.
Unfortunately while Woman 1’s parenting skills might be extreme the lack of reading in the lives of many of our kids is not just depressing its verging on a scandal and a future catastrophe.
So when I heard that McDonalds in Great Britain was embarking on a program of giving out books with Happy Meals my first thought was what a brilliant idea.
In a world where books compete with so many other distractions for our kids’ attention examining new ways of getting books into their hands is more than worthwhile.
Sure what McDonalds UK is doing may well be a stunt, personally it doesn’t seem that way to me, but even if it is, the potential benefits of distributing 15 million books into the community can’t be underestimated. And, let’s face it, if kids are gonna eat Happy Meals anyway I’d much rather they get a book with it than a crappy plastic toy.
So I applaud McDonalds UK and the National Literacy Trust. Let’s hope McDonalds in the US and Australia follow the lead of their UK brethren.