Would You Like a Book With That Burger?

4

January 21, 2013 by brettdgale

The following is a true story overheard on a train.  

Woman 1:  It’s little Dhakhota’s birthday next week and I don’t know what to get her

Woman 2:  Why don’t you buy her a book?

Woman 1: Nah she’s already got a book.

 Depressing eh?

Unfortunately while Woman 1’s parenting skills might be extreme the lack of reading in the lives of many of our kids is not just depressing its verging on a scandal and a future catastrophe.   

So when I heard that McDonalds in Great Britain was embarking on a program of giving out books with Happy Meals my first thought was what a brilliant idea. 

In a world where books compete with so many other distractions for our kids’ attention examining new ways of getting books into their hands is more than worthwhile. 

Sure what McDonalds UK is doing may well be a stunt, personally it doesn’t seem that way to me, but even if it is, the potential benefits of distributing 15 million books into the community can’t be underestimated.  And, let’s face it, if kids are gonna eat Happy Meals anyway I’d much rather they get a book with it than a crappy plastic toy. 

So I applaud McDonalds UK and the National Literacy Trust.  Let’s hope McDonalds in the US and Australia follow the lead of their UK brethren.

Advertisements

4 thoughts on “Would You Like a Book With That Burger?

  1. Xanthe says:

    I’m still furious that Rudd shied at the chance to reduce the prices on books in this country. If McDonalds does go ahead with this in Australia, it will be an example of business seeing an opportunity where government did not.

  2. Rod says:

    Well done on the Blog Brett. I liked the story – its a good (and ironic) slice of life. You couldn’t make it up. Rod

  3. Jennifer says:

    Maybe she was saying: no, I’ve already purchased and wrapped a book for her for this birthday, like I do for every birthday and Christmas, too.

    Or: oy, the world, it is a disaster.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: